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Pricing and the sustainability of profits

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Reference no: EM131176902

Prepare a 850-1,050 word paper analyzing the market structure of your product/service. Address the following topics in your analysis:

a) The type of market structure (identify the market characteristics)

b) New companies entering the market, mergers, and globalization, on pricing and the sustainability of profits: Identify the type of merger activity in your industry or one with which you are familiar-horizontal, vertical, or conglomerate-and explain why you made that choice.

c) Identify a positive and a negative externality and explain the effect in the firm and the society.

d) Should the organization/firm continue, expand, or reduce current operations in order to maximize profits? Explain your reasoning.

Reference no: EM131176902

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