Reference no: EM13842926

Complete the final phase of your New Product Launch Marketing plan. Using the sample Marketing Plan in Marketing and Management (pp. 60-65), consider your product launch to date, reflect on additional learning, and refine to create a Marketing Plan for your new product. Your plan should be no more than 3,500 words. Be sure to include the following:

Executive summary

Situational analysis

Market growth potential and competitive analysis

Segmentation, target market, and positioning

Pricing and distribution strategies

Marketing communication plan

Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense)

Intended marketing objectives for Y1, Y2, and Y3

Implementation milestones

Evaluation and control metrics and methodology to measure performance

Contingency planning