Price analysis for soda companies

Reference no: EM1345929

As a growing number of producers pursue multichannel distribution, they could probably learn some lessons from the masters at the game- the big soda companies. Think of all the places in your community where you can purchase a Coke or a Pepsi. How is the soda promoted differently through each channel? How does the price change at each venue? How high would the price of a soda need to be before you would decide not to buy?

Reference no: EM1345929

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