Presume you are in charge of developing the strategy

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Presume you are in charge of developing the strategy for a beer making company in the U.S. You are observing at expanding your sales outside the U.S. where incomes are increasing fast. One issue is whether you must pursue a multi domestic or a global strategy. Describe which strategy will be appropriate to increase the sales of your beer in foreign markets. Give reasons for your answer.

Reference no: EM1378239

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