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President of a regional agricultural supply company

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Reference no: EM132651648

Ted is the president of a regional agricultural supply company, and you are his vice president of operations. Ted approaches you about adding a product that is cutting edge and popular, but has a questionable quality history. He asks you to make sure the product is advertised as the next great product on the market. You express your concerns about the product to Ted, and the result is a heated exchange between the two of you about this approach to offering the product. Ted and you have always agreed that the company would be cutting edge and ethical. E?xplain what is happening in this relationship, and why this situation is so controversial? Who is right? What should they do to mend their relationship? What is your obligation to the store customers?

Reference no: EM132651648

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