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Select an industry with many competitors. Select two key variables that segment the competition. Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map. Use the MarketLine database and Wall Street Journal in the University Library to facilitate your research of the company. Create a 10- to 15-slide Microsoft PowerPoint presentation with your map and competitor explanations. Include a summary slide at the beginning of your presentation. Notes section should contain content to support points on the slide.
The objective of this assignment is to go beyond theory to provide you with the necessary tools to apply the marketing concepts presented during the weekto your consumer experience or to your organization or the industry in which it operates. Eval..
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