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Problem:
What is the customer lifetime value of customer Peter Piper for the first three years of the customer relationship?
Initial acquisition cost
$700
n = number of years retained
3
r = retention rate for each of the n years retained
0.8
Cost of capital
0.1
M1 Margin from customer in year 1
$500
M2 Margin from customer in year 2
$600
M3 Margin from customer in year 3
$650
c1 cost
$120
c2 cost
$100
c3 cost
Additional Information:
This question is basically belongs to the Finance as well as it discusses about computation of present value and customer life time value.
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