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Present and proposed products

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Reference no: EM131454695

For this assignment, following APA style, answer as comprehensively as possible the questions after each case summary.

Please refer to ''NATURE BROS. LTD." Case Study #13 on page 533 of the textbook and answer the following questions:  

  1. Summarize the information presented regarding the present and proposed products. Briefly describe the company's 2004 and 2005 objectives.
  2. After reviewing this material, make a list of additional information which should be supplied to support the sales projections.
  3. Comment on objectives: Are they reasonable, optimistic, or conservative? What marketing mix would best support this growth rate?
  4. Evaluate the information supplied regarding a new product development and physical assets in light of the pro forma income statements Morris developed.
  5. Is the capital sought appropriate for the circumstances? If more information is needed, state what it is and how it could be obtained.
  6. What sources should Morris approach for this amount of capital?
  7. Based on the current balance sheet, how much equity should he give up for the investment?
  • Answer : APA Formats , 4 Pages , 6 Reference 
  • Book :Entrepreneurship, 9th EditionRobert D. Hisrich, Michael P. Peters, and Dean A. ShepherdMcGraw Hill Publishing, 2013

Reference no: EM131454695

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