Splendid work! It was finished before the due date, was free of literary theft, linguistic mistakes, and met the greater part of the prerequisites. Profoundly suggested.

Grammar & Mechanics Grammatical errors or spelling & punctuation substantially detract from the paper.5 Very few grammatical, spelling or punctuation errors interfere with reading the paper.10 Grammatical errors or spelling & punctuation are rare and do not detract from the paper.15 The paper is free of grammatical errors and spelling & punctuation.20 /20 Citations & References Reference and citation errors detract significantly from paper.2.5 Two references or citations missing or incorrectly written.5 One reference or citations missing or incorrectly written. 7.5 All references and citations are correctly written and present.10 /10

SWOT SWOT analysis is incorrectly performed (at least two mistakes reflecting lack of understanding of SWOT).No sources supporting analysis. 7.5 SWOT analysis is correctly performed (with only one mistake reflecting lack of understanding of SWOT). Few sources supporting analysis. 15 SWOT analysis is correctly performed without any mistakes. Some sources supporting analysis. 22.5 SWOT analysis is excellently performed. Strong sources supporting analysis. 30 /30

Competitive Advantage Less than two building blocks of a competitive advantage are presented. Explanations of building blocks are unclear or nonexistent. No evidence material is logically organized into topic.7.5 More than two building blocks of a competitive advantage are presented. Explanations of building blocks are unclear. Little evidence material is logically organized into topic.15 More than two building blocks of a competitive advantage are presented. Explanations of building blocks are clear. Some evidence material is logically organized into topic.22.5 More than two building blocks of a competitive advantage are presented. Explanations of building blocks are clear and thorough. Strong evidence material is logically organized into topic.30 /30

Introduction Does not adequately present a general description of the organization. Does not describe its core business activity. Lacks adequate information regarding organization’s history and locations. 2.5 Present a general description of the organization, its history, and locations. Does not describe its core business activity.5 Present a general description of the organization; describe its core business activity. Does not present adequate information regarding the organization’s history, or locations. 7.5 Present a general description of the organization; describe its core business activity. Present adequate information regarding the organization’s history and locations.10 /10