Preparing a realistic marketing plan

Assignment Help Marketing Management

Reference no: EM133854522 , Length: word count:1500

Assignment Process

This assignment is designed to help you learn marketing management through the practical task of preparing a realistic marketing plan.

Group Formation
Students must self-enrol into groups of four (4).
Instructions for joining a group are available on Blackboard.

Product/Service Selection
Choose an innovative product or service that has been on the market for no more than three (3) years.
You may consult with your tutor for approval of your selected product or service. Get Professional Assignment Help Service Now!

Assignment Steps and Structure

Once your group has selected a product or service, follow these steps and structure your report accordingly:

Name of the product or service - Be specific and clear.
Introduction - Describe the key benefits offered by the product or service.
Competitor Analysis - Identify two main competitors and present a Positioning Grid.
Target Market - Clearly identify the target market.
Segmentation Analysis - Justify your target market choice using relevant segmentation variables.
Positioning Statement - Develop and clearly state a correct positioning statement.
Product Analysis - Explain the core, actual, and augmented aspects of the product, including its features, functions, and benefits. For services, address aspects of tangibility, production, and consumption.
Pricing Policy - Describe the pricing method used and any potential pricing variations available to customers.
Promotion Policy - Detail the integrated marketing communications mix, including at least two media types in addition to social media.
Distribution Policy - Explain how the product or service will be made available and delivered to customers.

Ensure your report:

Applies marketing models and theories taught at Holmes Institute.

Includes no more than five (5) external references correctly cited using Holmes Institute Adapted Harvard Referencing.

Is submitted as one complete Word document, including the official cover page, report, appendix (with contribution details per member), and reference list.

Reference no: EM133854522

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