Reference no: EM132559219

Question 1: Assume that the operating results for last year were:

Sales...............................................................................4000,000

Less variable expense................................................160,000

Contribution margin....................................................240,000

Less fixed expenses.....................................................180,000

Net operating income...................................................60,000

a. The president expects sales to increase by 20% next year. By what percent should net operating income increase?

Question 2:  Refer to the original data. Assume that the company sold 18,000 units last year. The sales manager is convinced that a 10% reduction in selling price, combined with a $30,000 increase in advertising, would cause annual sales in units to increase by one-third. Prepare two contribution statements, one showing the results of operations if these changes are made. Would you recommend that the company do the sales manager suggests?

Question 3: Refer to the original data. Assume again that the company sold 18,000 units last year. The president does not want to change the selling price. Instead, he wants to increase the sales commission by $1 per unit. He thinks that this move, combined with some increase in advertising, would increase in annual sales by 25%. By how much advertising could be increased with profits remaining unchanged?