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Assignment Task
In report format, prepare an outline Marketing Audit and set Marketing Objectives for a service offering* of your choice. You must justify each stage of your report with reference to relevant academic concepts.
On this occasion the report should include the following sections:
- Results of analysis (presented in a SWOT box - top three Ss, Ws, Os and Ts ranked);
*The choice of service must be agreed with your lecturer. Airlines, fast-food outlets (e.g. McDonalds), supermarkets and phones/tablets are not allowed. Choose something very specific which will be a realistic proposition for this task - for example, a certain hotel or hair-dressing salon or restaurant in a particular place.
Describe how the organization wants the market to perceive the product and describe the first two components of the marketing mix - product and place.
Explain emerging technology or service not currently or readily in use in banking industry and discuss what the technology is and how it works and benefits it will provide and any potential negative aspects of the technology.
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Consider the issues - developments that might affect the organisation's relationships in the future and how might your chosen organisation respond to these issues / developments?
Explain Impact that the Internet and e-commerce and I require help with identifying suitable MNE's with such opportunities and challenges
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My plan should be based on a non-carbonated drink company.
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Based on your analysis do you think the problem is the new computer system or something else and what advice would you give to Claude based on the information that you have?
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