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Prepare an integrated business-to-business marketing plan

Assignment Help Marketing Management
Reference no: EM131956565 , Length: word count:2000

Business Marketing Assignment Task 2 -

REQUIREMENTS AND OVERVIEW OF THE ASSESSMENT TASK - Assignment 2 is an individual assessment task. Assignment 2 is a Marketing Plan based on your market analysis.

ASSIGNMENT - MARKETING PLAN TASK

You must prepare an integrated business-to-business marketing plan based on your preceding market analysis. You are required to write a marketing plan explaining and justifying how APMC will establish and maintain a long-term business presence in the product market for the country you selected. You are required to submit a plan that secures the greatest number of sales within the country with the greatest long-term profitability. APMC has committed substantial funds to this venture.

You need to develop a marketing strategy for the targets you recommended in your market analysis. Your plan will focus on the main components of a targeted marketing strategy - product, distribution promotion, and pricing. You will need to apply your understanding of the concepts and processes from business marketing and integrate this knowledge into your marketing plan. Make sure your market plan is consistent with the type of buying and selling conducted in these markets and the type of organizational buying and selling behavior in business-to business markets. You also need to address marketing performance measurement for each of the four targeted marketing strategy areas

Do not repeat concepts from the textbook, apply them to the problem. Developing your targeted marketing strategy requires you to make product, distribution, promotion, and pricing decisions. You should explain and justify your decisions clearly and make a sound set of recommendations.

ASSIGNMENT - MARKETING PLAN TEMPLATE

Your assignment should be submitted as a report, not an essay.

The following main headings are suggested.

TITLE PAGE

Page 1 will provide the unit code Business Marketing, your full student name and ID, and the name of the country for which the Market Plan is conducted(South Korea).

EXECUTIVE SUMMARY

This should be your page 2 and be no more than 500 words.

TABLE OF CONTENTS

Your Table of Contents should be your page 3.

MARKET PLAN

Your market plan should be organized around the main target market strategy decision areas. These main areas are listed below. You will need to modify or add further sub-headings to suit your purposes. Product Distribution Promotion Price

OVERALL PERFORMANCE MEASURES

Each section of your report should outline some main performance measures you consider relevant to the your plan. This section should provide some main overall performance measures for the plan.

RECOMMENDATIONS

Your recommendations should be 1 page and not more than 500 words.

REFERENCES

This is an list, alphabetical by first author, of all the material cited in your report.

APPENDICES

These are tables, figures, images, etc., that are important for the reader to read but which are better grouped at the end of the document. You must include your Market Analysis (Assignment 1) as the first appendix in your Market Plan

The country I chose is South Korea.

Attachment:- Assignment Files.rar

Reference no: EM131956565

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Reviews

len1956565

4/25/2018 12:24:01 AM

I want help with my assignment task 2. You already helped me with task 1 and as both are linked I have attached task 1 question and answer too. What I want to get done this time is assignment task 2. Word Count: 2000 words.

len1956565

4/25/2018 12:23:54 AM

WORD LIMITS - Your Market Plan should be 2000 words. The Executive Summary is not included in the word-count but must be no more than 500 words. You will include your Market Analysis (Assignment 1) as an appendix to your Market Plan (Assignment 2). Assignment 1 is not included in the word count for Assignment 2. All words in the body of the report are included except your submission details, table of contents, other tables, graphs, diagrams, reference lists, and appendices. The Recommendations Section is not included in the word-count but is a maximum of 500 words.

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