Prepare a ticket pricing strategy for college sports team

Assignment Help Marketing Management

Reference no: EM132559892

For this project, students will choose their favorite college football, men's basketball, or women's basketball team. Remember, only select one college sports team for this project. Students will complete a PowerPoint Presentation of at least 20 slides in length (not including the title and reference page). A minimum of five (5) references must be utilized for this assignment. The following information must be provided in the presentation. Students will be evaluated on accuracy of information, clarity of information provided, organization of content and information provided, visual design of the presentation, and the ability to demonstrate understanding of key concepts in sport marketing.

Name and sport of college team selected (i.e. Kansas Jayhawks Men's Basketball)
Location of your university (city/state)
10 points of interest about the location of your university
Student enrollment
Tuition costs
Mascot
Stadium information (number of seats/description of facilities/photos)
Recent Team Schedule

Question 1: Identify 10 segments for the athletic department to market for the team you selected. Think beyond demographics and look at motives and the benefits sought.

Question 2: Prepare a ticket pricing strategy for the college sports team you selected along with a promotional plan to market single game tickets and season tickets for home games. Include specific game day promotional strategies for selected home games.

Question 3: Prepare a marketing and promotion strategy for current students, alumni, and fans in the community to attend home games.

Question 4: Prepare a social media strategy to engage students, alumni, and fans for the college sports team you selected.

Question 5: Prepare a marketing and promotion strategy for high school seniors to encourage them to attend this university. You must emphasize things that are important to parents like the academic status of the university, enrollment, majors offered, location of the university, cost of the education, and campus activities (including emphasizing the popularity of athletics).

Reference no: EM132559892

Questions Cloud

How does the article relate to sport marketing : Can you detect any author bias within the article? In other words, does it appear the author has an agenda? Please explain and use quotes if necessary

Compute Bramble average collection period : The company had accounts receivable of $75000 at the beginning of the year and $120000 at the end of the year. Compute Bramble's average collection period

Describe how do you provide care for someone : Reviewing the Nursing as Caring Theory, we come to understand that humans are intrinsically motivated to care for others. Based on this theory.

Write a business memo to the state transportation : Write a business memo to the state transportation official to report your results and Develop a 95% confidence interval for the mean bus maintenance cost

Prepare a ticket pricing strategy for college sports team : Prepare a ticket pricing strategy for the college sports team you selected along with a promotional plan to market single game tickets and season tickets

Compute the net realizable value of accounts receivable : Waterway Industries's account balances at December 31, 2017, Compute the net realizable value of accounts receivable after adjustment

What is the unemployment rate for group of people : What is the unemployment rate for this group of people above the age of 16?

How can bloom remotivate macmillan : Is MacMillan now a slacker? MacMillan is now only willing to work 50 hours a week and is not interested in changing. Is he going to be deadweight

Key principle of economics : The rule in investing is that you should invest in a project as long as the economic cost you incur today is less than or equal to the present value

User Account

All Pages