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Prepare a Strategic Plan during the course, intended to provide the Instructor a gauge of the student's overall knowledge and understanding of the course subject material. Several ideas of companies are online and you are also free to select your own case (or company) to conduct your research and create your plan. Students are expected to think strategically and be creative. The paper should be suitable for presentation to the company's management. Note that this is not a Term Paper (nor a business plan) in the sense that a term paper may summarize issues and provide opinions. It is expected to be a serious presentation to corporate executives. As such, it must be accurate and convincing.
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