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Basic power point presentation on the following information for Whole Foods.
Current Marketing Situation:
1. Market description
1. Segmentation (describe target market using segmentation characteristics)2. Marketing targeting strategy3. Value proposition4. Factors influencing consumer behavior of the primary target market5. Buyer decision process of the primary target market
2. Product review
1. Levels of product/service2. Type of product/service3. Product/service life cycle4. Benefits/features analysis5. Differentiation6. Branding strategy
3. Competitive review
1. Competitive analysis2. Market share3. Competitive positions and roles4. Strategic sweet spot5. Positioning
4. Distribution review
1. Current supply chain members and roles2. Value-delivery network analysis3. Current type of distribution strategy
Explain and Compared m-commerce and e-business or e-commerce and how do you think m-commerce communications differs from other e-commerce
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