Prepare a positioning statement

Assignment Help Marketing Management

Reference no: EM13817721

Assignment: You're Marketing Plan

In Assignment, you will focus on the company's mission, introduction, and branding. Note: You may create and /or make all necessary assumptions needed for the completion of this assignment.

Write a four to five (4-5) page paper in which you:

1. Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.

2. Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan). Provide a rationale for your response.

3. Prepare a positioning statement. Include a perceptual map that shows your company's position against its competitors. From this map, create a statement that depicts your position. For example, our product is the fastest in its class for half the price. Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market.

4. Develop your company's mission statement and company introduction.

5. Use at least three (3) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

Reference no: EM13817721

Questions Cloud

Job order costing-redro limited : Redro Ltd. is a custom manufacturer and uses a job order costing system. Information relating to production for the month of August is as follows:

Write an analysis paper about the article sonnys blues : Write an analysis Paper about the article "Sonny's Blues".

Organizations seek opportunities for innovation : Prepare a brief summary listing and defining at least 4 reasons why entrepreneurial organizations seek opportunities for innovation.

What type of relationship does president have with congress : What type of relationship does the president have with Congress?

Prepare a positioning statement : Prepare a positioning statement. Include a perceptual map that shows your company's position against its competitors. From this map, create a statement that depicts your position. For example, our product is the fastest in its class for half the p..

Compute the order quantity and reorder point : Compute the order quantity and reorder point - How many kanbans are needed? Please provide at least one step of calculation and the correct answer for full credit.

Process costing-equivalent units-tsizis corporation : Tsizis Corporation makes a product called Turbulence in one department of the company. Directmaterials are added at the beginning of the process.

How various problems are diagnosed within a team : design a PowerPoint presentation that illustrates your understanding of how various problems are diagnosed within a team and how these problems can serve as detriments to team success.

Explain potential impact of each pitfall on the organization : Explain the potential impact of each pitfall on the organization and on the team. Offer an example of what each strategy would look like in an example organization.

User Account

All Pages