Prepare a portfolio pitch and brief advertising agency

Assignment Help Marketing Management

Reference no: EM131513132 , Length: wordcount:1500

Services Marketing Assessment Title: Portfolio Presentation

Assessment Description

You will prepare a 10-page portfolio pitch and brief to your advertising agency. Students are to use choose their own firm and apply theoretical knowledge of models and concepts to the 7 Ps and apply them to your chosen service firm. Refer to weekly contents in order to choose and find the models and theories.

Students are to:

1. Offer the firm description, target market and service positioning

2. Use service theories to analyse your current position for each of the 7 Ps

3. Offer a specific marketing strategy, objective and action

4. Brief the Ad agency on what they are trying to achieve for your firm and make recommendations for an integrated services marketing and branding plan to the agency

5. Be creative, use tables, figures, mock-ups

6. Each page will refer to one of the 7 Ps and include the analysis, the objectives and the recommended actions

7. The portfolio will also include the 1-page brief to the agency and the 1-page Integrated service marketing plan

8. Finally, you are to include a 1-page self-reflection on the service marketing elements and practices that has been learnt.

Attachment:- Assignment Files.rar

Reference no: EM131513132

Questions Cloud

Calculate the correlation coefficient : Calculate the correlation coefficient and classify the correlation as strong or weak. How does this compare to your previous classification?

What are some key communication competencies needed : What are key communication competencies needed in leaders today? Is individual communication more important than group or mass communication? Why or why not?

Developing a method for allocating delivery : Management of a soft-drink bottling company has the business objectives of developing a method for allocating delivery costs to customers

What is your organizations value proposition : What is the target market? What is your organization's value proposition (How does it deliver value that satisfies the target's wants and needs?)?

Prepare a portfolio pitch and brief advertising agency : MKT203 Services Marketing Assessment Title: Portfolio Presentation. You will prepare a 10-page portfolio pitch and brief to your advertising agency

Define the decision variables : State the objective (as a function of the inputs specified in the problem, the decision variables defined in (a), and/or any clearly defined intermediate.

Develop a neurological disease : In a sample of children given a new flu vaccine, a large number of the children develop a neurological disease.

Amount of the independent variable : For each study in question 11, indicate whether a one - or a two-tailed test should be used and state the H0 and Ha.

How might either side of debate affect different stakeholder : In general, which side of this ongoing debate is easier to defend? Why? How might either side of this debate affect different stakeholders?

Reviews

len1513132

5/31/2017 7:30:26 PM

Australian Student, Total 1500 Words needed in word file. Please enjoy doing it and make sure to use SmartArt app. Designs and follow all the guidelines. Introduction - Comprehensive statement of aims and scope. Research and Analytical Skills - Critically analyses and interprets business specific information to an excellent level of understanding. Analysis clearly identifies, defines and applies relevant theories and concepts. Extensive research is evident; quality selection and range of scholarly sources employed. Conclusion - Draws together the key findings of the analysis comprehensively and convincingly. Excellent evaluations with succinct & highly developed recommendations. Report Structure and Presentation - Writing is consistently cohesive and of excellent academic and professional standard. Grammar and spelling are flawless (or close enough) throughout the report. Seamless flow between discussion points and sections. Report is professionally presented to required formatting standards. In-text referencing and reference list are correct.

Write a Review

Required(*) Message

Marketing Management Questions & Answers

Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .

Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

Report on digital marketing strategy for a website

Promotion strategies of the one's own developed website

Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

User Account

All Pages