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Identify the important attributes for your chosen product and select two key variables for your perceptual map. Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds.
Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand's position in the minds of the target market.
Create an 10- to 12-slide Microsoft PowerPoint presentation with notes including the following:
• Summary slide
• Target market (be specific and address all four segmentation variables - demographic, geographic, psychographic and behavioral)
• Perceptual map
• Map placement explanations. There should be a separate slide for each company.
• References and Title slides are not included in the slide count
• Speakers notes are required.
Describe the project scope and project management plan. Align your plan to the overall strategy that you had recommended to the senior executives in Assignment 2.
Describe two ethical and/or social issues that affect this organization. What, if anything, does this organization do to respond to or address these issues? What else could it do to be more socially or ethically responsible
Report on Industry Attractiveness
Provide a high-level analysis of the company's business strategy and operating performance. Be sure to complete the following: Analysis of the company value proposition, market position, and competitive advantage
1- structural model please respond to the followingdetermine the relationships between aggregation generalization and
Explain Mobile Computing and explain the differences between fixed computing and mobile computing
Implementation plan
Based on what you see in this case, what strategic role did design play at Gillette? What are the risks involved in the decision to go with "really new" replacement technology, versus making incremental design improvements to the older technology? Al..
You are a junior manager in Your Company Limited's (YourCo) Glasgow head office. You are dealing with problems stemming from deals with a good client, Generation Company (GenCo).
Consumer Behavior & Marketing Strategy: Students are required to develop a Consumer Behavior Report to be submitted to the Managing Director of a luxury Brand and Production line of your choice to outline the key issues facing the company in terms ..
What are your thoughts about the future of currency and methods of payment - where do you see things going? Might we be without currency one day in the near future
In this Assignment, you are going to evaluate a specific business process based on criteria detailed below. If you already have selected a business process, continue using that and skip to the next paragraph. Establishing Baselines and Assessing Su..
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