Prepare a Marketing Report

Assignment Help Marketing Management
Reference no: EM132222036 , Length: word count:2500

Marketing Assignment -

Marketing Project - Topic choose on your own.

Report structure -

1. Executive summary - 1-2 paragraphs (optional)

2. Contents page

3. Main body - numbered sections & subsections

4. Reference list

Executive summary

  • This is not an introduction
  • Equivalent to an abstract (abstracts are only found in academic journal articles NOT business reports)
  • It must contain a summary of EVERY section of your report
  • Optional - included in your word count

Introduction (1 paragraph)

  • Which is your chosen product/service?
  • In which country is your analysis based?
  • What is contained in the report?

Background (1 paragraph)

  • Brief history of the product/service.

Total 2,500 words.

Reference no: EM132222036

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Reviews

len2222036

1/23/2019 10:47:06 PM

This is about marketing project and tell me topic do i have to choose on my own or your writer will do accordingly? Word Limit - The word count ONLY EXCLUDES the cover sheet, title page (not the executive summary), contents page and reference list. EVERYTHING else is included in the word count – text, tables, figures, diagrams etc. All excesses over 2,500 words will be penalised as detailed in the MSc Handbook. Be honest – there will be checks.

len2222036

1/23/2019 10:47:00 PM

Things to remember - A good structure makes it clear and easy for the reader/marker. Make sure there is sufficient content for each section/subsection. Page numbers, Professional presentation and Proof read your work – 301 workshops for this. Explain all tables/figures in the text. Reference ALL your sources. Referencing - Use the Harvard method, Avoid footnotes, Reference all material used. Only use reliable sources. Should include details of all sources referenced in your text. All sources in the list should also be in the text. Not a bibliography – includes other sources read but not used. Submission instructions - Must submit a word document. Must include the cover sheet (available from MOLE). Must have the correct file name/assignment title. 5 mark penalty if ANY of the above is not followed.

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