Prepare a marketing plan for the bulla dairy foods

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Reference no: EM131862805

Assignment Description -

Goal: You will prepare a marketing plan for the Australian Marketing Organisation you focused. Focus on one product or service for the organisation.

Organisation name - Bulla Dairy Foods External Market Analysis

Product: A marketing plan (3000 words)

Format: Prepare a marketing plan for the Australian Marketing Organisation used in Assessment Task 1 (including a company and industry background, situation analysis, SWOT analysis, marketing goals and objectives, marketing strategy, implementation plan and controls).

Criteria

demonstration of an understanding and application of relevant marketing theory and concepts through the application of these theories and concepts for developing a strategic marketing plan for a real-world marketing organisation.
presentation of a formal written marketing plan report using the guidelines provided in Summers and Smith (2010) Communication Skills handbook including correct report format and referencing.

Case Background -

Provide a brief background to the company/product and industry
Situation Analysis (provide only a brief summary of the external environment analysis and place the external environment analysis from Assessment Task 1 in the appendices)
This section should also identify the current market and major segments for your subject and review consumer needs and factors that may affect consumer purchasing
Provide a financial analysis of the market and the subject that can inform the SWOT and marketing goals, objectives and strategies

SWOT analysis -

Use this section to build on the external environmental analysis and identify how opportunities and threats can be responded to based on internal strengths and weaknesses
From the SWOT the critical issues should be identified

Marketing goals and objectives -

State the marketing objectives you recommend the company attain during the plan's term (remember to identify SMART objectives)

Marketing strategy -

Outline the broad marketing logic by which the marketing objectives will be achieved
Define the specific market segments to target and proposed positioning
Provide specific strategies for each marketing mix element to explain how each responds to the threats, opportunities and critical issues spelled out earlier in the plan

Reference no: EM131862805

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Prepare a marketing plan for the bulla dairy foods : You will prepare a marketing plan for the Australian Marketing Organisation you focused. Organisation name - Bulla Dairy Foods External Market Analysis

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Reviews

len1862805

2/14/2018 6:20:28 AM

Written Communication – Excellence in written communication skills by presenting an error-free, well written and correctly formatted written report using the guidelines provided in Summers and Smith (2014) Communication Skills Handbook. Marks are allocated for correct spelling, grammar and in-text referencing. Title Page that contains a title and all relevant personal identification including word count. Executive Summary, a detailed summary of your entire report. Can be up to 1 page in length (not included in word count). Table of Contents, identifies the headings and sub-headings in the report and their respective page numbers.

len1862805

2/14/2018 6:20:23 AM

Formal introduction, should include: Purpose and Authorisation, Limitations and Scope. Conclusion - Should re-acquaint the reader to what the report was about and summarise the main ideas of the report. References - The report should contain both in text references and a List of References that includes all in text references used. The formatting should be Harvard style. Appendices - should be used if there is supplementary information you wish to refer the reader to that helps further support the evidence you have supplied your reader in the body of the report. Marketing implementation – Spell out how the marketing strategies will be turned into specific action programs. Evaluation and controls – Outline the controls that will be used to monitor progress and allow for future review of implementation.

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