Prepare a Marketing Mix Plan for Snack Brands Compnay

Assignment Help Marketing Management

Reference no: EM131837674 , Length: word count:2500

Question - Building on the situation analysis you will complete the second component of this scaffolded piece of assessment which is, the Marketing Mix Plan.

Remember, this assessment item is an INDIVIDUAL assessment task.

Company - Snack Brands

Marketing Mix Plan template: This template details the structure and required sections which you are expected to complete for this assessment task.

The sections include:

• Executive summary

• Target market and positioning

• Marketing Mix strategies

• Evaluation and control

• Implementation and schedule

• Recommendations and conclusions

• Reference list

Word/Page Count: 2500

Formatting & Referencing: APA

Reference no: EM131837674

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Prepare a Marketing Mix Plan for Snack Brands Compnay : Building on the situation analysis you will complete the second component of this scaffolded piece of assessment which is, the Marketing Mix Plan

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Reviews

len1837674

1/30/2018 12:15:56 AM

Word/Page Count: 2500. Formatting & Referencing: APA. You may choose to use for measuring your marketing objective. This is relevant to the 'Evaluations and control' section of the template. Please make sure you put to 'full screen' in order to see the vast array of possible metrics. In this tab, an exemplar of a marketing mix plan presents. The exemplar is based on a previous student submission. Please do not copy this as it will present in the text matching software. The exemplar is considered a '7' or High distinction but understand that there may be errors or lack of information in some sections - as it is based on a past student submission.

len1837674

1/30/2018 12:15:50 AM

It will provide you with an idea or understanding of how this assessment item may present. Note: The cover page, executive summary, table of contents have been removed. The Gantt chart appears at the end as it was a larger sheet of paper (A3). Provides you with the criteria to which your assessment will be marked as well as information as to how you might achieve the best possible marking outcomes.

len1837674

1/30/2018 12:15:45 AM

Excellent summary as it addresses all main points (within the report) and enhances the impact of the report with clear decisions/ recommendations. outlined (9-10 marks) Excellent identification and justification of target market including strategy. Target market described in depth but concisely. Positioning strategies identified and aligns with the target market/product. A comprehensive positioning map clearly identifying current and future positioning strategy. (13-15 marks) Excellent identification and justification through unique, creative and plausible ideas applied to the elements (relevant) to the marketing mix and the brand stipulated. Incorporation of applied marketing theory. (30-35 marks)

len1837674

1/30/2018 12:15:40 AM

Excellent and appropriate measures identified and justified; linking the decisions of the plan back to the objectives set. (9-10 marks) Timeline for implementation of all activities extremely detailed, aligning with the product/marketing plan strategies chosen and that outlined. Gantt chart comprehensive and included. (9-10 marks) An excellent summary of the plan provided including extremely thought-out and relevant recommendations for the medium to long-term. (9-10 marks) Excellent English expression, spelling, grammar, referencing throughout assignment, excellent quality of references, correct use of quotes and correct report style. Research used very well to support the plan enabling logic and flow (9-10 marks.)

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