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Prepare a marketing management assignment of “big skinny"

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Reference no: EM131248199 , Length: 6000 Words

Prepare a marketing management strategy assignment of “Big Skinny”

Assignment should summarily include the following things:

1.     Introduction of the company

2.     Task1. Environment Appraisal Analysis in Summary
3.     Task2. Target Market 1
4.     Task2. Target Market 2
5.     Task3.  Marketing Plan Objectives for Target Market 1 & 2

Complete your assignment with a relevant conclusion and provide proper reference.

 

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Introduction Kiril started ‘Big Skinny’ in order to offer world thinnest wallets to the customers and to sort out their wallet related problems. The company was founded in 2005 and big skinny (2014a) claims that it is a small company based in Harvard Square, Cambridge, MA. But still aims at fulfilling customer needs by delivering the best they can. Company offers different types of men and women thin wallets while card cases and clips are also a part of the company’s product line.

Reference no: EM131248199

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