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Prepare a full Marketing Plan:
The plan should outline Marketing and Communication objectives, details of branding, research, target markets, type of communication, media to be used and other relevant details. Throughout the plan, there must be justification for each recommendation.
For the presentation, you provide an overview of their report. Students will be graded on their preparation, content, presentation style, continuity and flow, and handling of questions.
1. Independent research
2. Your assignment should include the following parts:
(a) A cover page, which shows basic information
(b) Contents page.
(c) Body.
(d) Appendices.
(e) References.
Word count:3000
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