Prepare a detailed strategic report to management

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Reference no: EM131764558 , Length: word count:2000

INTERNATIONAL AND GLOBAL BUSINESS ASSIGNMENT - Market Entry Strategic Report

As individuals, students are required to select an Australian company as the basis of a case study. Once the company has been approved by your lecturer, you will be required to prepare a detailed strategic report to management that analyses the macro-environmental, geopolitical risks and opportunities, as well as overall market attractiveness of entry of this company into BOTH a specific European AND Asian market.

Ideally your report will contain:

An Executive Summary
A brief introduction of the selected company
Identification of the TWO countries selected for market entry (one European and one Asian)
For each of the TWO countries provide a detailed analysis of:
The current macro-environmental and geopolitical forces impacting that country.
Development of each country's trade and business policy.
An assessment of the potential dangers, risks and opportunities in the current or short-term policies of each country.
Conclusion - After evaluating both countries students must make a recommendation of which one is most suited for market entry, along with your reasons and justifications of why.

A limit of 2000 words overall (plus or minus 10%) is to be strictly observed.

Prescribed Textbook - Hill, C.W.L. & Hult, G.T.M. (2017) International Business: Competing in the global marketplace. 11^th ed. McGraw-Hill Education. ISBN: 9781259578113.

Reference no: EM131764558

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Reviews

len1764558

12/13/2017 11:28:11 PM

Australian student, need Assignment 1 which is of 2000 words, you can select any Australian Company, just have to fulfilled the marking guides and procedures. Assessment Criteria: Report structure, format and presentation (3 marks) Application of Knowledge and course concepts (4 marks) Critical analysis and research demonstrated in country assessment (6 marks) Overall conclusion and strength of arguments/ recommendations (4 marks) Research quality and referencing (3 marks).

len1764558

12/13/2017 11:28:05 PM

A limit of 2000 words overall (plus or minus 10%) is to be strictly observed. Your report must include formal title page and Holmes assignment coversheet. Ideally the report will be presented in Arial 12pt font with 1.5 lines spacing. When complete, students must submit ONLY an electronic copy Blackboard via Safe Assign (Self Check) and final submission links by the due date. The percentage matching on Safe Assign is expected to be less than 20%. Students must also show adequate evidence of additional research with at least 10 – 15 academic reference sources provided.

len1764558

12/13/2017 11:27:59 PM

Explanation of Letter Grade - HD Outstanding work which exhibits sophisticated understanding and critical synthesis, analysis and evaluation of the subject matter. While the work utilizes opinions of others, judgements about the value of the subject matter are made and drawn together in an organized whole. Gaps in the subject matter might also be identified and the implications discussed.

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