Prepare a descriptive matrix describing the major competitor

Assignment Help Marketing Management

Reference no: EM13727022

Competative Analisys

1. Prepare a descriptive matrix describing the major competitors to the product/service you have presented. Consider direct, indirect, substitutes, and future competitors. What are their strengths and weaknesses? For example, a direct competitor of Coca Cola is Pepsi, and an indirect competitor is Snapple.

2. Choose at least two competitors and one indirect competitor. Compare and contrast to your idea. Research how strong your competitors' brand loyalty is and would consumers switch to your idea. Obtain recent advertisements of your competitors and explain the advertisements' position. Include images of these advertisements. Explain how you would differentiate your advertising.

3. Prepare your break-even analyses. A break-even analysis lets you know when your business will be able to pay the bills and make a profit. You may use Sore's Template.

Reference no: EM13727022

Questions Cloud

Case study on research genetics : ABC Institute of Research has sensitive information that needs to be protected from its rivals. The Institute has collaborated with XYZ Inc. to research genetics. The information must be kept top secret at any cost.

What is the author primary argument or thesis : What is the author's primary argument/thesis? What evidence of support does the author give to defend and/or prove the argument/thesis?

Explain what are your company''s likely weaknesses : What are your company's likely weaknesses? Is the competition in your industry segment entrenched? Is your own management team inexperienced? Will it be challenging to actually produce your product and maintain quality?

What risks does ge face in its foreign operations : What advantages does General Electric seek to attain from its international business activities and what actions is it taking to gain these advantages from its international activities?

Prepare a descriptive matrix describing the major competitor : Prepare a descriptive matrix describing the major competitors to the product/service you have presented. Consider direct, indirect, substitutes, and future competitors

Case study on computer security : Computer security is not an issue for organizations alone. Anyone whose personal computer is connected to a network or the Internet faces a potential risk of attack. Identify all the potential security threats on a personal computer.

What are ethical legal and diversity risk factors involved : Who is impacted? What change processes may be required? What fiscal impact would occur? What are the ethical, legal, and diversity risk factors involved?

Write reflection paper on why you feel integrity : Please provide a 1-page reflection paper on why you feel integrity is an important value for a manager to have

Case study on information security engineer : You have just been hired as an Information Security Engineer for a large, multi-international corporation.

User Account

All Pages