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Assignment:
Consider a brand like Cipla, one of the leading pharmaceutical companies in India, owning 48% of the $42-billion market. The Indian pharmaceutical market ranks third in terms of volume, 13th in terms of value worldwide and has an annual growth rate of 17.7%. To constantly stay on top and thrive in such a fast-paced business environment, pharma companies depend on their efficient sales teams to successfully push their products into the market. The pharmacy sales representatives act as the key link between the company and healthcare professionals.
In order to meet the company expectations, the sales managers of Cipla constantly monitor and optimise the performance of their sales team. Each salesperson needs to submit daily sales reports that measure their performance based on several key metrics and KRAs. The recent sales growth rate figures have seen a minor dip; thus, Cipla has decided to reformulate the sales report format using new and improved industry-relevant sales metrics.
Q1. Prepare a daily sales report format for a sales executive working at the pharmaceutical company Cipla. Working days are Monday to Saturday, and Sunday is the weekly off. Make suitable assumptions for the same.
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