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Problem: Marketing Expenses versus Rival Firms for Southwest Airlines
Marketing Expenses Versus Rival Firms
Create a data table to illustrate the marketing expenses vs. rival firms by doing the following:
Step I: Go to the Investor Relations page on Southwest's website as well as two of its primary competitor's websites and download the three form 10Ks for the respective firms.
Step II: Look in the Table of Contents of each Form 10K to find the pages that reveal the three firms' marketing or advertising expenditures.
Step III: Prepare a comparative data table to consolidate this information.
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