Practices in global development and marketing shared

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The company you work for has decided to “go global”. However, before doing this they want to review some successful and not successful actions made by other companies when they went global. Your boss has asked you to research at least 4 companies (of your choice) that have a global presence. For each company give examples of their global business successes and not successful actions.

Your boss has also requested that you give her a summary of the five best practices in global development and marketing shared by companies that have experienced international successes.

Reference no: EM132173237

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