Reference no: EM132195216

For buyers, direct and digital marketing are convenient, easy, and private. They give buyers anywhere, anytime access to an almost unlimited assortment of goods and a wealth of product and buying information. Through direct marketing, buyers can interact with sellers by phone or on the seller’s website or mobile app to create exactly the configuration of information, products, or services they want and then order them on the spot. Finally, for consumers who want it, digital marketing through online, mobile, and social media provides a sense of brand engagement and community—a place to share brand information and experiences with other brand fans. For sellers, direct marketing often provides a low-cost, efficient, speedy alternative for reaching their markets. Direct and digital marketing also offer sellers greater flexibility. It lets marketers make ongoing adjustments to prices and programs or create immediate, timely, and personal engagement and offers. Especially in today’s digital environment, direct marketing provides opportunities for real-time marketing that links brands to important moments and trending events in customers’ lives. It is a powerful tool for moving customers through the buying process and for building customer engagement, community, and personalized relationships.