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1. Describe a company which has implemented the power of brand community through social media. Identify the social network structure of the brand community (hub/web/pool). Specify the characteristics of the brand community that helped you identify the brand community structure. Provide a link to the your research/reference materials.
2. Should employees engage in lawsuit strike activity be protected from permanent replacement? Explain your reasoning.
In several congressional sessions, an Employee Free Choice Act was proposed in which unions could organize workplaces through a card check without a secret ballot election. Would company managers prefer a secret ballot or a card check? Why would unio..
Catherine is clearly unhappy with the way things are going right now. What would you suggest she do? What information would you like to have before making a decision?
What are the features and benefits for the consumer? Will you include an image of the product?
What are the key or essential factors you need to consider when presenting a business case to management and why
How will these trends impact marketing planning and implementation?
A dry cleaner uses exponential smoothing to forecast equipment usage at its main plant. August usage was forecasted to be 80 percent of capacity; actual usage was 83 percent of capacity. A smoothing constant of 0.5 is used. Assuming actual September ..
Why do e-business “hotbeds” such as Silicon Valley emerge? What contributes to their formation?
WalMart’s plans to use drones in its warehouses to count inventory. What is Amazon doing to automate its warehouses?
Describe how you plan on conducting your Make/Buy/Lease analysis for critical items/services required by your very specific project. Include: a. Who is responsible for completing/presenting the analysis b. Criteria to factor into the analysis and rec..
What are the two characteristics of disruptive innovations?
A new production process at MakeIt Inc. has two in-line stages. What is the probability of producing repairable assembled units?
Do you think that most companies these days aren't really looking at diversity with their marketing strategy?
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