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1.What methods would you suggest to assess the potential commercial success for the following new products?
(a) A new, improved ketchup; (b) A three dimensional television system that took the company 10 years to develop; (c) A new children's toy on which the company holds a patent.
Create a "mini-proposal" which outlines a research project focused on a specific problem (ideally employee turnover) or question and utilizes a specific qualitative method (either use case study or mixed method)
Select an organisation and brand to feature, refer to Interbrand's list of top 100 global brands - Organisational business strategy and objectives.
Describe the product or service in detail. This is NOT a sales pitch. Do not use this section to promote or advertise the product; this is a factual and objective description of the product
Critically evaluate a current organisation’s application of the extended marketing mix and provide strategic recommendations for identifiable service gaps. Students will analyse and describe the seven (7) Ps of the service organisation. Students will..
Analyze marketing strategies in reaching markets with their products or services - Continue with a detailed description of marketing management strategies used in the implementation of the marketing plan.
Assignment: Deliverable - Profiling the Customer, First, identify the primary customer market and identify three to five demographics and three to five psychographics of this primary market for your selected brand or service. These customers are of..
Case: MARKETING TO THE BABY BOOM GENERATION, Based on this upcoming, large spending group, what other types of products/services might be popular and attention getting to this market
What do you meant by price and how to calculate price of product plus tax
Describe the pay strategies being used. Because the organizations have different employee groups, the key objectives for each group should be different. In each organization, how is pay used to drive those objectives
Using the SWOT analysis, evaluate your market and future competition for your selection
Explain what makes the ad persuasive and memorable for your target market and Explain one feature of your ad that makes it different from its competition
the news has been full of stories lately about the stock market problems sub-prime mortgages and ponzi schemes. all of
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