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Marketing - Chapter 19 Case Study
Beyond Product Placement: The Positive Partnership of Lexus and Black Panther
1. Who is the primary target audience for Lexus' campaign?
2. Do the collaboration with Black Panther and resulting marketing communications use more informational or more emotional appeals?
3. How does Lexus' partnership with Marvel help convey its message? What benefits does it offer for Marvel?
4. How did the campaign use different media to its advantage?
5. Which sales promotion tactics could Lexus employ to leverage these advertising outcomes?
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