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Put yourself in the position of an entrepreneur who is developing a new product or service to introduce into the market. The product is a line of yoga clothing for women desgined to stay in place while practicing yoga. Then develop the segmentation, targeting, and positioning strategy for marketing the new product. Be sure to discuss:
The overall strategy; why segmenting, targeting, and positioning are useful methodologies
Segmentation and targeting choices
Characteristics of the target market
Why that target market is attractive
The positioning strategy
List the 5 intensity forces. Describe each force. Also describe how and why organizations use this model in formulating strategy.
Provide an example of a challenge you have experienced in the workplace leading a cross-functional team or as part of a cross-functional team. How was this challenge solved? Would you have approached the challenge differently? If so, how?
Buyer organizations seeking IT services usually require an oral presentation, with questions and answers, from the final several potential contractors. How important, in your view, are the interpersonal factors that come into play in this meeting-..
The S&OP team at Kansas Furniture, has received estimates of demand requirements as shown in the table. Assuming stockout costs for lost sales of $100 per unit, inventory carrying costs of $30 per unit per month, and zero beginning and ending invento..
Among the various approaches to enhancing workplace satisfaction and productivity discussed in the chapter, which ones might you take under the circumstances described in the case? Why are some of the other approaches less likely to be effective (or ..
Find the proper valve size in inches and centimeters for pumping a liquid flow rate of 600 gal/min with a maximum pressure difference of 55 psi. The liquid specific gravity is 1.3.
On which contract type does the seller have the most risk?
Illustrate what is the average VLC in a target market segment if the average purchase price is $75 per visit, the frequency of purchase is 6 times per yr.
When is management science generally applied. What kinds of problems do management scientists face. Provide an example of a "problem" an organization you have been involved with has faced
A company can decide how many additional labor hours to acquire for a given week. Subcontractors will only work for a maximum of 20 hours for week. the company must produce at least 200 units of product A, 300units of product b, and 400 units of prod..
The main competitors I have found include Target, Walmart, Apple, Amazon, Radio Shack, HH Gregg, and Sears. If you see any other major competitors that are missing, include them as well.
How have changes in the workforce during the past 20 years affected organizational policies?
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