Positioning in the market is morally wrong

Assignment Help Business Management
Reference no: EM131225086

Uber has presented itself into the market not as a transportation service but as a service that pairs consumers with ride sharing services by means of a unique phone app. But some sources-including the taxi industry and one California court finding (details in the required material), as well as the characterization of Uber presented in Section 3.4 of the textbook-seem to challenge this branding. According to these sources, Uber is avoiding laws that apply to the transportation industry and, thereby, usurping a rightful place that the taxi industry has carved for itself. Consumers, on the other hand, have shown their preference for Uber by a high demand for its services in the USA and abroad, including those countries in which Uber has been banned. Compared to taxis, Uber offers consumers an efficient system for procuring a ride even in remote areas where taxis do not frequent, a convenient payment method (no need for cash, and fares can be split among different users on the same ride), and significantly cheaper fares compared to taxis. In many instances, Uber cars come equipped with water, candy, and magazines, all for free. Uber drivers are also better off because they keep the majority of the fares for the rides that they service, which is exactly the opposite case of taxi drivers, and they can choose when they want to work. Clearly, this is a controversial case and thus very apt for the examination for this discussion.

Keep in mind that a nation's economic system is shaped by the laws that are in place. Accordingly, laws (including state regulations and local ordinances) will give you a clue for the kind of economic system that exists. Keep in mind also that most nations have mixed economies and there is probably no economic system that purely represents socialism or capitalism. So you will find a different combination of both socialism and capitalism in any nation that you are examining.

Write 400 words : You have four tasks for your initial post. In order to present an organized post, address each one of these tasks in a separate paragraph and in the following order. Your first task is to articulate the economic system (or combination of characteristics of both socialism and capitalism) that such laws depict. Your second task is to examine the laws that either support or limit the operations by Uber. Your third task is to analyze how your findings from your first and second tasks affect Uber. And your fourth task is to present your moral position with regard to Uber. For this latter task, you will need to identify one of the three ethical theories covered in the Week One (utilitarianism, deontology, or virtue ethics) as support for the moral position that you are taking. For example, you may hold the moral position that Uber is morally justifiable because it provides a good for consumers that fills in a gap that had not been met by the taxi industry. Or you may take the position that Uber's positioning in the market is morally wrong.

Reference no: EM131225086

Questions Cloud

Would a rural community be able to afford a higher price : Would a rural community be able to afford a higher price? What assumptions are you making with that statement?
Abandon email as a customer service channel : The Forbes article titled Abandon Email as a Customer Service Channel at Your Peril http://www.forbes.com/sites/adrianswinscoe/2014/03/02/abandon-email-as-a-customer-service-channel-at-your-peril/#2d9685474849  discusses the channels of customer ser..
Recurring income and non-operating-non-recurring income : Identify the false statement regarding the format of the multi-step income statement: Generally speaking, we reconstruct or restate the income statement so that NOI represents the dividing line between operating/recurring income and non-operating/non..
Create a competitive advantage for the sunlight hospital : Suggest the salient reasons why quality of care would add value to and create a competitive advantage for the Sunlight Hospital. Justify your response.
Positioning in the market is morally wrong : For example, you may hold the moral position that Uber is morally justifiable because it provides a good for consumers that fills in a gap that had not been met by the taxi industry. Or you may take the position that Uber's positioning in the mark..
Investor in various equity securities : Assume that you are an investor in various equity securities (stocks) that are publicly traded and you have full access to the financial statements that the companies you are invested in submit to the SEC through the Edgar database.
What is ikea''s choice of international entry mode : Discuss the uncertainties and risks of doing business in different regions throughout the world.
Compute the rationale for the us publicly traded company : Provide a rationale for the U.S. publicly traded company that you selected, indicating the significant factors driving your decision as a financial manager.
Fault because of safety violations : Research an air incident that was considered to be the airlines fault because of safety violations. Give the details of the cases and the url for the case (only include the url at the end of the post). Lastly, give your opinion of why airlines cu..

Reviews

Write a Review

Business Management Questions & Answers

  Illustrate what can the manager do about this influence

Give some examples of countries where the family and its extensions play an important role in the workplace. Explain how managerial functions were affected and illustrate what can the manager do about this influence?

  Annual salary of a computer programmer

Which country has an absolute advantage? Why? Provide evidence to support answer. Which country has a comparative advantage? Why? If the average annual salary of a computer programmer in the United States were $100,000, which country would have the ..

  Situation like the aids medication

Explain how you think the US should handle a situation like the AIDS medication? Your post should be at least 300 words.

  Which position of the two - crisp or prahalad

Apply & extend the reasoned positions of the following two (Roger Crisp also C. K. Prahalad) theorists to Fingerhut's Price Strategy Case Study.

  Examine what distinguishes liquidated damages from punitive

Examine what distinguishes liquidated damages from punitive damages as well as discuss whether or not the penalty be assessed in the above case. As well do analysis if the house was sold for 75,000 instead of 105,000

  Strategy case study and financial analysis

Strategy case study and financial analysis

  What is meant by the events of the decision

What is meant by the events of the decision? And give examples of incidents decision!

  Identify potential customer problems

Identify potential customer problems and explain how your business can solve these problems.

  Howdoes p&g use positioning to differentiate the brands in a

Howdoes P&G use positioning to differentiate the brands in a particularproduct category?

  Evaluating malindo airs existing value proposition

Evaluating Malindo Air‘s existing value proposition in comparison to its leading competitor Air Asia (Similarities and Differences)

  Briefly explain the criteria for evaluating collaborative

Q. 1.  Briefly explain the criteria for evaluating collaborative strategies. When would a firm opt for joint venture over licensing?Q. 2. Explain how the dynamic interplay of nation, language and religion shapes the culture of a country.

  Explain how your action will affect economic growth

Explain how your action will affect economic growth. Explain why it is important to increase economic growth 4. Your rationale for the use of Reserve Requirements.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd