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Planning a survey deployed via the internet

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There are some organizations where the demographics of the employee population are almost identical in terms of age, education, attainment, field of work, physical location, access to Internet connectivity, a common language, and many other attributes. However, this is not always the case. From the presence of four generations and non-English-speaking workers to employees without computer workstations, the workplace varies and sometimes quite radially. These variations can make the survey process quite complex and costly.

Consider a work environment in which you have five age groups in the range of 20-30, 30-40, 40-50, 50-60, and 60-75. Some employees have computer workstations and some do not, and most have smart phones. All employees do have personal e-mail addresses and personal phone numbers. For this discussion, consider how you might approach this situation: 

  • What should we consider in planning a survey deployed via the Internet?
  • What challenges might we face in sending the survey instrument to all employees?

In addition, describe a group or groups that may offer the greatest challenge in deploying the organizational survey instrument.

Reference no: EM131165720

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