Reference no: EM133055309

Topic - CRM influence on buying behaviour in Delhi''s (India) real estate sector.

Learning Outcome 1: Plan and complete a major research project on a contemporary business, financial, management or leadership topic and organise the findings into a comprehensive and explicit structure that is critically assessed and is linked to the conclusions drawn;

Learning Outcome 2: Demonstrate skills of analysis and synthesis in the selection and application of appropriate research methodology and method(s) to their chosen research topic;

Learning Outcome 3: Demonstrate an understanding of the impact of innovative and contemporary research on the business and management community.;

Learning Outcome 4: Critically reflect on the processes involved in the research, including reflection upon their own ethical values and the contribution of the research to the topic area;

Learning Outcome 5: Acquire, interpret and apply specialist functional knowledge in relation to their programme of study (specialist programmes only).

Research objectives are :-

This research presents how real estate buying behaviour with respect to CRM has grown over time in Delhi (India), and it helps researchers identify the relationship between CRM and real estate buying behaviour. The research is restricted to residential real estate (housing), specifically flats and apartments. Researcher will also discuss CRM and its role in real estate. For the study, the researcher will review a substantial amount of material, which provides a solid foundation for developing the hypothesis and objectives of the research.

Aim :-
In order to understand the market and the consumer, Aim is to focus on several things, for example firstly to characterize the behaviour of potential buyers, for the participants in the property and secondly to determine the factors that affect customer preference. The background of this research focuses on the influence of major factors impacting purchasing behaviour of real estate sector in Delhi.

Objectives :-
1. To determine and evaluate the different factors influencing customers'' purchasing behaviour regarding the Delhi real estate sector.
2. Analyse CRM''s function in influencing customer purchasing behaviour in the field of real estate sector.
3. Develop and implement the CRM model and its influence on purchasing behaviour in real estate sector of Delhi.

Programme Goals and Objectives

Goal 1:To develop the skills necessary for employment and career progression
1.1 Demonstrate awareness of personal strengths and weaknesses and the ability to engage in continuing self-development
1.2 Demonstrate the development of inter-personal and intra-personal skills
1.3 Demonstrate competence in contemporary analytical and ICT applications
Goal 2:Be culturally and ethically aware
2.1 Demonstrate their ability to work in culturally diverse groups and teams and make appropriate an personal contribution to team effectiveness
2.2 Reflect on their own ethical values
2.3 Understand the wider impact of individual or organisational decision making on social and environmental contexts
Goal 3:Have developed leadership and management capability
3.1 Analyse and communicate complex issues effectively
3.2 Demonstrate decision making, problem solving and project management skills
Goal 4:Have developed and applied knowledge of international business and management theory
4.1 Acquire, interpret and apply knowledge of international business, management and organisational functions
4.2 Demonstrate an understanding of the impact of innovative and contemporary research on the business and management community
4.3 Acquire, interpret and apply specialist functional knowledge in relation to their programme of study (specialist programmes only)
Goal 5:Have developed a range of research skills and project capabilities
5.1 Plan and complete a major piece of research or project on a contemporary business, financial, management or leadership topic
5.2 Demonstrate skills of analysis and synthesis in the application of research methods to the exploration of contemporary business and management issues

Dissertation Process

The Masters dissertation begins with ‘Dissertation preparation and research methods' in the first semester. This will cover research methods that you will use in your dissertation. Towards the end of the first semester there will be subject specialist presentations from the different subject groups in the Business School and consultation sessions to help you decide on a dissertation topic. Materials to support your dissertation studies will be available on the NX0422 eLP site.

All students completing a dissertation are required to submit a Dissertation Research Proposal via Turnitin - the deadline for this and other information to help you put together your proposal will be available from the eLP site. The proposal will be marked and it is worth 15% of the final dissertation module mark.

Once a supervisor has been assigned, students can meet with their supervisor to get feedback on their proposal. Students must then work under the guidance of their supervisor to complete the dissertation. Students will need to arrange to see their supervisor on a regular basis so that steady progress can be made over the course of the dissertation process.

Topic Selection

Selection of a suitable dissertation topic rests with the student. The student cannot be required by a member of staff to undertake a topic that is not acceptable to the student. Ideas for topics can be gleaned from many sources. Work placement experiences, aspired career paths, course work and readings are just a few. Start thinking early about potential topics that interest you. Copies of previous Mastersdissertations are available for inspection via the eLP; consult these to see what previous students have done.

Your dissertation should describe an original piece of work undertaken by yourself. The topic needs to be related to business or management or to the specific named degree the student is studying. You may have come across the phrase ‘addressing a gap in the literature' but this applies most strongly to doctoral level research. At Masters level your research may be investigating a business (or accounting) issue that has been studied by others but you should still produce a critical literature review and obtain/analyse some data. It is the student's responsibility to verify that the title and the approach of the dissertation are original. However, a student may not claim exclusive rights to a topic area.

Students can assume that the topic as initially conceived may evolve as the dissertation progresses. By ‘evolve' it is meant that the particular aspect of the topic which becomes central to the dissertation may well change in one direction or another as the dissertation progresses. This evolution or "fine tuning" of a topic is quite usual and should be expected. The goal is to find a topic which is general enough to be significant, but specific enough to become focused. A common problem is to have the scope of the work too wide so that the work is not sufficiently focussed to allow successful completion with the resources available.

Topic Changes

Any major change of topic must be made with care and must be discussed with the dissertation supervisor. A change of topic will not result in a change of supervisor, and a student may find that significant variation to the topic may compromise the ability of the supervisor to give advice. The topic change does not need to be notified to anyone beyond the dissertation supervisor.

The Literature Review - This will include the following qualities:

• The topic of the dissertation will derive from a systematic body of knowledge;
• The review of this knowledge is made as current as possible;
• The knowledge is organised into a comprehensible and explicit structure;
• All major points are included and extraneous information omitted;
• Critical theoretical analysis/evaluation informs the choice of research approaches/methods;
• A summary is produced outlining the current state of the knowledge.

It is further implied that the result of the literature review will be used either in 1) a situation for which the student has collected primary data OR 2) to critically examine and assess the operation of this knowledge in an existing case study OR 3) to re-evaluate existing published data or knowledge to derive new knowledge or meaning. The main points of the body of knowledge being synthesised are to be i) critically selected and analysed and ii) the strengths and weaknesses of the synthesis itself are to be discussed and appropriate conclusions drawn.

Research methodology and methods - A degree of proficiency in the understanding, selection and execution of research methodologies and methods must be evident. It is expected that these procedures will provide:

i) a defensible verification of the ideas put forward in the dissertation,
ii) development and exploration of the ideas in applied conditions. If an existing case is presented, sufficient secondary research must be attempted to produce a coherent and informed critical evaluation of that case.

It is also possible that the application of knowledge can be made under some other circumstances not directly indicated here, so long as the use of the knowledge is appropriate and illustrative.

The connection between the knowledge and the original case or primary data for the dissertation must be explicitly articulated and the case or data be presented as a valid and reliable means of verification of this knowledge. If the goal of the dissertation is not data based but conceptual in nature, then the validity and verifiability of the concepts must be established.

Dissertation Proposal Instructions

This information tells you how to structure your research proposal using the sections below. The Dissertation Proposal Form (template) is available from the eLPunder the Key Information section. You will also find some past example proposals with generic feedback to help you see what previous students have done. The word limit for the proposal is 3000 words. Here are the sections of the Proposal:

Section 1: Researchable Topic Area(Approx. 300 words)
You should include background and issue(s) underlying your research topic area.

Section 2: Objectives for the Research(Approx. 150 words)
You should state 3-4 maximum research objectives, relating to academic theories, your proposed investigations, your analysis and your conclusions.

Section 3: Literature Review(Approx. 1050 words)
You should identify and discuss the academic theories and some current research relevant to your researchable topic area.

Section 4: Details of your research(Approx. 1050 words)
You should identify who or what you will use to obtain your data or information; explain how you will collect this data / information and how you will get access; identify how you are going to analyse your data and information.

Section 5: Research Ethics(Approx. 150 words)
(a) If your study involves people, briefly describe what you will consider in order to ensure that your research follows the University's Ethical Policies and Procedures.
(b) If your study involves secondary data only, you should advise us of any ethical issues or the absence of any ethical issues.

Section 6: Conclusions(Approx. 300 words)
You should describe what your research will achieve by referring back to your objectives.

Section 7: Timetable for your research
Give a month by month indication of when you are going to work on various parts of your dissertation (e.g. your literature review; your collection of data / information; your analysis of data / information etc)

Section 8: References
List in sources you have used in the production of your proposal. This must be in the correct format (APA style).

Attachment:- Dissertation Handbook.rar