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Instructions:
The cookie brand ROVIRA is a pioneer in the biscuit market in P.R. They currently have a variety of cookies. These are*:
Soda Export
Vanilla
tempting
flowers
4 years ago sales ranged from $ 2 to $ 5 billion annually*. Over the years go their sales have not risen. The competition has grown and has become more aggressive, both in advertising and promotions.
Your marketing specialist, what recommendations would you ask for sales again be like 4 years ago ; this with respect to :
The marketing mix : product, price, promotion and especially distributor ( What integrated communication strategies would you recommend? )
* The sales numbers are fictitious.
* There may be more variety of cookies ROVIRA
You must prepare a PPT
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