Pinpointing the target market for product

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Question

Pinpointing the target market for a product/service is important because it enables the entrepreneur to estimate sales in terms of dollars and units. It also provides a framework for the entrepreneur to determine how and where it should spend its marketing budget (the Promotional Mix.) On the internet, locate two resources (other than census.gov) which will help you to quantify the size of the target market for your product/service. short summary about what information you were able to derive from each website or article. Post the descriptions to this discussion forum and include links to the resources.

Reference no: EM133945079

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