Phenomenon of online booking for travel

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Reference no: EM132106751

1. How is the phenomenon of online booking for travel related to the unique service characteristic of perishability?

2. Discuss the pro and cons of using third parties to market airline tickets.

3. Do the challenges typically associated with the service characteristic of inseparability change once a service is placed on the web? Please explain.

4. Do the challenges typically associated with the service characteristic of heterogeneity change once a service is placed on the web? Please explain.

5. Why would an airline, such as Southwest Airlines, not participate with online travel search engines such as Expedia, Orbitz, Travelocity, and Kayak?

Reference no: EM132106751

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