Peters and waterman in search of excellence

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Reference no: EM132265042

1. Select a global organization or company not from the textbook and discuss how the international trade system and the economic, political-legal, and cultural environments have affected its international marketing decisions.

2. What are the main findings presented by Peters and Waterman’s In Search of Excellence?

Please cite your sources.

3. Does ARAMEX implement a global strategy for producing or marketing its products/services to the world?

Reference no: EM132265042

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