Peter would most likely segment the business market

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Q. Peter offers packaged spice mixes for jambalaya, gumbo also red beans also rice. Consumers can buy the product in the store, so Peter sells individual household-size packages to resellers. It also sells institutional-size packages to military bases, schools, restaurants also other large organizations. The marketers of Peter would most likely segment the business market?

Reference no: EM1389200

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