Persuation required with market segmentation strategy

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Reference no: EM132205704

Discuss and explain all the questions detailed please

a-why does the persuation required with a product differentiation strategy present more of a challenge than the persuation required with a market segmentation strategy?

b-what eesential elements of a positioning strategy can help overcome the consumer's naturall tendency to ignore,distort or forget most of the advertsisements he or she is exposed to?

c-what historic factors led to the development and prominence of advertising and promotion research departments during the mid-1900s?

d-what is single -source research, and what is in connection to the universal product codes (UPC's) one finds on nearly every product in the grocery store?

Reference no: EM132205704

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