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Can you think of an IMC campaign? Progressive is one example, but there are plenty out there. Feel free to go back in history and think of campaigns like IBM's launch of the personal computer using the Charlie Chaplin-like character or Coke's I'd Like to Teach the World to sing campaign, or Apple's IMC campaigns used on every new product launch. Remember; don't just focus on the advertising. Find those other promotion tools they used to convey the selling proposition. You may want to read most of reading before tackling this discussion topic to get a better idea of what all the promotion mix tools are, and how the AIDA model works. You can use the bulleted example as your format to keep it brief and simple.
Pre-existing Duty: Melissa Faraj owns a lot and wants to build a house according to a particular set of plans and specifications. Discuss whether or not construction companies can raise the price of completing construction contracts based on inflatio..
The number of heart surgeries performed at Heartville General Hospital has increased steadily over the past several years.
Determine the key components of supply chain management for the company you have selected. Determine three major issues that could affect the structuring, sourcing, purchasing, and the supply chain of your organization. Provide a solution to each ..
In explaining your plan to the individual stakeholder groups you should tell them:
prepare a 1- to 2-page detailed outline. include information on the following topicswhat forecasting techniques does
The new contract that you negotiate with Labor will take affect: A. Starting January 1st of the year after the negotiation B. Starting October 1st of the year after negotiation C. Starting July 1st of the current year D. Starting January 1st of the y..
The Olympic Shoe Company manufactures a number of different styles of athletic shoes. Its biggest seller is the X-Pacer running shoe. In 2008 Olympic implemented a quality-management program. The company's shoe production for the past three years ..
Communication policy and success require a leader and manager to review and change constantly. Prepare a paper based on the reading and your experiences citing examples of how it is important for executive management and management to deal with t..
Quality has become the cornerstone of manufacturing today. What is Lean Six Sigma? Describe the difference between Lean Six Sigma Green Belts, Black Belts, and Master Black belts. Using any resource available (internet, textbook, magazine) explain th..
describe the similarities and differences between the erg theory and maslows hierarchy. how have you used either of the
Prepare a written report along with a presentation for the senior management team to present your findings
What are some strategies for ensuring that people take the time to write a good lessons-learned report and read some from past projects?
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