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Personal care industry advertising approach

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Reference no: EM131265330

Four questions as below:

  • Investigate and categorize the marketing arena for Dove and its competitors. 
  • What has been beauty and personal care industry's advertising approach, in term of message sent to the customers?
  • Campaign for Real Beauty for re-launch of the Dove brand has been successful in many countries. Discuss why this campaign has been so successful, in term of a) message, b) media mix, and c) promotion mix. 
  • Offer suggestions for the second phase of the re-launch that focuses on consumer communications and promotion.

Reference no: EM131265330

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