Person takes in buying and using products and services

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Reference no: EM132301573

1. __________ is the term that describes the actions a person takes in buying and using products and services.

A. Marketing

B. Market research

C. Consumer behavior

D. Consumer management

E. Purchasing

2. During the purchase decision process, an individual at the __________ stage will perceive differences between his or her ideal and actual situations big enough to trigger a decision.

A. problem recognition

B. alternative evaluation

C. cognitive dissonance

D. routine response behavior

E. postpurchase behavior

3. When the marketing student said, "It's really hard for me to get to class on time without a car," she was entering which stage of the consumer decision process?

A. purchase decision

B. alternative evaluation

C. information search

D. problem recognition

E. postpurchase behavior

4. The question "How long is the warranty for this flash-memory MP3 player?" would be asked during the __________ stage in the consumer purchase decision process.

A. problem recognition

B. information search

C. alternative evaluation

D. purchase decision

E. comparison

5. Bob's friend Mike turns 21 years old next week and will have a party to celebrate. Bob decided to purchase an MP 3 player as a present. Because they like the same music, Bob scanned his memory for various brand options. This is an example of what part of the consumer purchase decision process?

A. memorization

B. external search

C. evaluative criteria

D. antecedent states

E. internal search

6. Emily wants to purchase a new computer. She is unsure about what hardware and software she will need. As a result, she has begun asking for advice from friends and relatives. In addition, she has talked to several computer salespeople and has looked at some websites. Emily is engaging in

A. problem recognition.

B. an internal search.

C. an external search.

D. a purchase task.

E. the creation of an antecedent state.

Reference no: EM132301573

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