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Peripheral route processing includes elements

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Reference no: EM133252555

Questions

1. Which of these statements is correct?

a) Central route processing relies on the reader scrutinising the arguments of a text. b) Central route processing relies on non argumentative aspects of a text. c) Central route processing is the same as peripheral route processing.

2. Which type of seducing agent is used when an advertisement makes use of a picture of a baby?

a) Sex sells b) Status c) The puppy factor

3. Complete the sentence: Peripheral route processing includes elements such as...

a) strong arguments. b) pretty pictures. c) the problem-solution structure.

4. Which strategy is employed when the reader activates prior knowledge when reading an argument?

a) Direct address b) End-means structure c) Self-referencing

5. The sentence "Excessive alcohol may lead to liver disease" can be seen as an example of ...

a) the puppy effect. b) a fear appeal. c) a gain framed message.

Reference no: EM133252555

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