Perform quantitative product evaluation rating for each

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Reference no: EM13451609

Tammy Monahan is considering the purchase of a home entertainment center. The product attributes and weights she plans to consider are:

portability .1

sound projection .6

warranty .3

Tammy rated the brands as follows:

	portability	sound projection	warranty
Brand A	6	8	7
Brand B	9	6	8
Brand C	5	9	6

Using the Consumer Buying Matrix, conduct a quantitative product evaluation rating for each brand. What other factors is Tammy likely to consider when making her purchase?

Reference no: EM13451609

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