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Perform quantitative product evaluation rating for each

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Reference no: EM13451609

Tammy Monahan is considering the purchase of a home entertainment center. The product attributes and weights she plans to consider are:

portability              .1

sound projection  .6

warranty                .3

Tammy rated the brands as follows:

 

portability

sound projection

warranty

Brand A

6

8

7

Brand B

9

6

8

Brand C

5

9

6

Using the Consumer Buying Matrix, conduct a quantitative product evaluation rating for each brand. What other factors is Tammy likely to consider when making her purchase?

Reference no: EM13451609

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