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Consider the product/service you are developing for your course project and the information in your readings on pricing. Choose one or more of the six price-setting methods your textbook discusses (markup pricing, target-return pricing, perceived-value pricing, value pricing, going-rate pricing, and auction-type pricing).
My product and service: Bridgestone Tire Company’s commercial or Non-Pneumatic tires.
Respond to all of the following prompts:
a. In your posting, provide an overview of your product/service and discuss how the pricing method you choose “fits” your marketing strategy (the marketing mix- product, promotion and place).
b. When responding to fellow students critique their pricing strategies and take a position either confirming or refute their pricing strategy, supporting your position with reasoning.
What are the disadvantages and advantages of using primary data? What can a market researcher do to lower the threats of privacy?
A ladder-type trenching machine will be used with productivity of 25.9 ft/hr. A foreman and 2 laborers will assist the trenching operation. Cost: trenching machine@$85/hr., operator@$31/hr., laborer@$18/hr. and foreman@$34/hr.
The companmy is considering a capital expenditure of $480,000. It has an estimated life of 4 years and no salvage value. The estimated net income and new cash flow from the project are as follows:
select and describe a leader oprah winfrey you admire. your selected leader may be either a real-life individual or a
How does Walmart involve its stakeholders in decisions? What has been your experience? What do stakeholders report? How do the reports of the different stakeholder groups differ? How does Walmart manage opposing stakeholder interests? How do corporat..
Improved quality improves the profitability of an organization and reduces costs by:
In Chapter 13 of the 6th edition of Services marketing the author discusses strategies for matching capacity and demand through strategies like, shifting demand to match capacity, offering incentives for nonpeak usage, reduce demand during peak times..
Katie Posh runs an upscale nail salon. The service process includes five activities that are conducted in the sequence described below. (The time required for each activity is shown in parentheses): Which resource is the bottleneck of the process? Wh..
the ceo expects you to be providing a number of various logistics reports and recommendations to her. she has asked you
“The shortest total length of a project is determined by the longest path through the network.” Explain the concept behind this statement. Why does the longest path determine the shortest project length?
We have taken 11 samples of 96 bulbs each from a manufacturing line and found the following proportions of defectives: .04, .06, .03, .02, .05, .03, .02, .04, .04, .05, and .06. Calculate the control limits for a p control chart. Show steps.
Examine your opinion on the death penalty. Defend why you are for the death penalty or against it. Be sure to be specific in your defense on your stance.
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