Particularly impressive about southwest airlines strategy

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1. What is Southwest Airlines' strategy? Is there anything that you find particularly impressive about Southwest Airlines strategy?

2. What weaknesses or problems do you see at Southwest Airlines as of mid-2014? Do you approve of the AirTran acquisition and the way that Southwest has gone about integrating AirTran?

into its operations?

3. What recommendations would to Gary Kelly and Southwest executives as the company heads towards the end of 2014 and on into 2015?

Reference no: EM132156300

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